Product Adoption
Everything you need to drive successful product adoption across your user base. Explores the adoption funnel from awareness through advocacy, feature adoption strategies, the psychology of user behavior, and techniques to help users discover and engage with key features. Includes frameworks for measuring adoption rates and building habits that keep users engaged.
Articles (67)
Adoption Rate: How to Measure and Improve Product Adoption
Master the adoption rate formula with calculation methods, industry benchmarks, and proven tactics to improve product adoption in SaaS.
App Announcement: Best Practices for Feature Announcements That Drive Adoption
Master app announcement strategies that increase feature adoption. Learn how to write compelling feature announcements and measure their impact.
B2B Onboarding Process: Complete Guide to Enterprise User Success
Master the B2B onboarding process with proven frameworks for enterprise success, multi-stakeholder management, and measurable results.
B2B Onboarding: Strategies That Drive Enterprise Adoption
Master B2B onboarding with proven strategies for enterprise adoption. Learn how to onboard teams, manage stakeholders, and scale your onboarding process.
Customer Onboarding Metrics: 15 KPIs You Should Track
Master customer onboarding metrics with essential KPIs, benchmarks, tracking setup, and data-driven strategies to improve activation and retention.
Customer Onboarding for SaaS: Best Practices That Drive Retention
Master customer onboarding strategies that reduce churn, accelerate time to value, and build long-term retention for your SaaS product.
Digital Adoption Platform: The Complete Buyer's Guide for 2026
Everything product leaders need to evaluate, compare, and select the right digital adoption platform for their organization.
Guided Onboarding: How to Walk Users Through Your Product
Learn how guided onboarding helps users reach their aha moment faster with interactive walkthroughs, tooltips, and step-by-step flows.
Activation Rate: The Most Important Onboarding Metric
Master the activation rate metric with calculation methods, benchmarks, and strategies for improvement. The key predictor of SaaS retention and growth.
How to Launch a Product: Step-by-Step Launch Framework
Master how to launch a product with this comprehensive framework covering planning, anticipation-building, execution, and measuring success.
Pendo Alternatives: 10 Best Options for Product Adoption in 2026
Compare the best Pendo alternatives for product adoption. Complete guide to pricing, features, and which platform fits your team's needs.
Pendo Competitors: How the Top Adoption Platforms Compare
Compare Pendo competitors to find the right product adoption platform. Analysis of features, pricing, and use cases for WalkMe, Appcues, Userpilot, and more.
Product Adoption: The Complete Guide to Getting Users Hooked
Master product adoption with proven strategies for every funnel stage. Learn frameworks to increase activation, reduce churn, and build lasting user habits.
Product Adoption Curve: Understanding How Users Embrace New Products
Learn how the product adoption curve segments users and discover strategies to drive adoption at every stage of the technology adoption lifecycle.
Announcement Modals and Banners: Driving Feature Awareness
Master in-app announcements with strategies for modals, banners, and slideouts that drive feature awareness without creating fatigue.
Product Launch: The Complete Guide to Launching Successfully
Master your product launch with this comprehensive guide covering pre-launch preparation, launch day tactics, and post-launch optimization strategies.
Product Launch Email: Templates and Best Practices for 2026
Master product launch emails with proven templates, subject line formulas, and timing strategies that drive user activation and adoption.
Product Onboarding: The Complete Strategy Guide for 2026
Master product onboarding strategy with this comprehensive guide covering frameworks, best practices, and common mistakes to avoid.
Product Tours: The Ultimate Guide to In-App Guidance
Master product tours to boost user activation. Learn types, best practices, and how to measure effectiveness for your SaaS.
AI in Onboarding: What's Real and What's Hype
Separate genuine AI capabilities from marketing hype in onboarding tools, understanding what's practical today versus what's still emerging.
Onboarding for B2B SaaS: Enterprise Considerations
Navigate the complexities of B2B onboarding with multi-stakeholder journeys, admin vs user paths, and enterprise-specific requirements.
Product Updates: How to Communicate Changes Users Will Love
Master the art of announcing product updates that drive adoption. Learn communication channels, best practices, and strategies for feature launches users celebrate.
The Ultimate SaaS Onboarding Checklist for 2026
A comprehensive SaaS onboarding checklist covering pre-signup optimization, welcome flows, activation milestones, and post-activation strategies.
SaaS Onboarding Metrics: What to Track and Why
Master the essential SaaS onboarding metrics that predict retention and revenue. Learn what to track, benchmarks to aim for, and how to improve.
SaaS Onboarding Software: Best Tools for User Activation in 2026
Compare the top SaaS onboarding software tools to drive user activation, boost conversion rates, and reduce churn with no-code solutions.
Technology Adoption Curve: From Innovators to Laggards
Master the technological adoption curve to optimize your product strategy and tailor onboarding for every user segment.
WalkMe Competitors: Best Alternatives for Digital Adoption in 2026
Compare the top WalkMe competitors and alternatives for enterprise digital adoption. Find the right platform for your budget and use case.
What is Product Adoption? A Guide to Driving User Success
Learn what product adoption means, explore the stages of the adoption lifecycle, and discover proven strategies to drive user success in your SaaS product.
What is SaaS Onboarding? The Complete Guide for Product Teams
Learn what SaaS onboarding is, why it matters for product success, and how to build an onboarding experience that activates users and drives retention.
Chrome Extension Onboarding: Best Practices
Design effective onboarding experiences for browser extensions, handling unique challenges like permission requests, cross-site operation, and limited UI real estate.
How to Create Product Tours That Users Actually Complete
Design product tours with high completion rates. Learn optimal tour length, writing effective copy, targeting strategies, and measuring success.
Pendo vs Appcues: Analytics-First vs Onboarding-First Platforms Compared
Compare Pendo and Appcues for product adoption. Analysis of analytics capabilities, onboarding features, pricing, and which platform fits your needs.
Pendo vs WalkMe: Enterprise Digital Adoption Platform Showdown 2026
Compare Pendo and WalkMe for enterprise digital adoption. Discover which platform excels at analytics, automation, employee training, and customer onboarding.
How to Design an Onboarding Flow That Actually Works
Learn the principles and tactics for designing user onboarding flows that drive activation. From understanding user intent to testing and iteration.
Empty States: Designing for Zero Data
Transform blank screens into activation opportunities with empty state design that guides users toward their first meaningful actions.
Enterprise Onboarding: Scaling to Complex Organizations
Design onboarding for enterprise environments with multiple stakeholders, complex workflows, change management requirements, and organizational politics.
Expansion Revenue: Using Onboarding to Drive Upsells
Set the foundation for expansion revenue during onboarding by demonstrating premium value and creating natural upgrade paths.
Feature Adoption Strategies: Getting Users to Discover Your Product's Full Value
Increase feature adoption with proven strategies for discovery, promotion, and engagement. Turn users of one feature into power users of many.
How to Find and Optimize Your Product's Aha Moment
Discover and accelerate your product's aha moment using data analysis, user research, and optimization techniques from successful companies.
First-Time User Experience (FTUE): A Product Manager's Guide
Master the critical first moments of user engagement with this guide to FTUE design, covering welcome screens, empty states, and quick wins.
WalkMe vs Whatfix: Choosing Your Enterprise Digital Adoption Platform
Compare WalkMe and Whatfix for enterprise digital adoption. Analysis of automation, pricing, security, and which platform fits your digital transformation needs.
Funnel Analysis for Onboarding: Finding Where Users Drop Off
Master funnel analysis to identify onboarding friction points, diagnose drop-off causes, and prioritize improvements that increase activation.
The Future of Product Onboarding: 2026 and Beyond
Explore emerging trends shaping the future of user onboarding, from AI personalization to conversational interfaces and beyond.
Gamification in Onboarding: Points, Badges, and Progress
Apply gamification elements effectively in onboarding with progress bars, achievements, and rewards that drive completion without feeling manipulative.
Mobile App Onboarding: Best Practices for 2026
Master mobile-specific onboarding with best practices for permission requests, progressive disclosure, and cross-platform consistency.
Benchmarking Your Onboarding: Industry Standards for 2026
Compare your onboarding metrics against 2026 industry benchmarks for activation, conversion, retention, and engagement across SaaS categories.
Onboarding Emails: Drip Campaigns That Drive Activation
Create email sequences that complement in-app onboarding, re-engage inactive users, and accelerate time to activation.
Onboarding for Integrations: Connecting Your Product to Others
Design onboarding flows that guide users through connecting integrations, handling OAuth, syncing data, and realizing value from connected products.
Onboarding for Marketplaces: Two-Sided Platform Challenges
Design onboarding for marketplaces that must activate both supply and demand sides while maintaining quality and building trust between parties.
Product-Led Growth: The Complete Guide for Product Managers
Master Product-Led Growth strategy with this comprehensive guide covering PLG principles, implementation, metrics, and real-world case studies.
The Complete Product Onboarding Glossary: 75+ Terms Every Product Manager Should Know
Master the language of user onboarding and product adoption with this comprehensive glossary covering everything from activation metrics to zero-state design.
Product Qualified Leads (PQLs): Identifying Sales-Ready Users
Implement PQL scoring to identify which free or trial users are ready for sales engagement, increasing conversion efficiency and sales effectiveness.
Progressive Onboarding: Revealing Features at the Right Time
Learn progressive disclosure strategies for onboarding that prevent overwhelm and reveal features when users are ready for them.
The Psychology of User Onboarding: What Makes Users Stick
Understand the psychological principles behind effective onboarding. From motivation theory to habit formation, design experiences that drive retention.
Re-Onboarding: Activating Dormant Users
Win back inactive users with targeted re-onboarding strategies that re-engage, re-educate, and re-activate based on why they went dormant.
Reducing Onboarding Friction: 15 Tactics That Actually Work
Practical tactics for eliminating friction from your onboarding flow. From signup optimization to progressive profiling, reduce drop-off at every step.
Resource Centers and In-App Help: Building Self-Service Support
Create effective in-app resource centers that reduce support tickets and empower users to find answers independently.
Self-Serve Revenue: Building a Scalable Growth Engine
Design and optimize self-serve revenue systems that scale without proportional team growth, from pricing to payment to automated expansion.
Slack-First Onboarding: When Your Product Lives in Slack
Design onboarding for Slack apps and bots where the product experience happens entirely within Slack's conversational interface.
Team Onboarding: Getting Entire Organizations Activated
Design onboarding that works for teams, not just individuals, handling multi-user dynamics, role differentiation, and organizational adoption.
Time to Value (TTV): Reducing the Path to User Success
Optimize Time to Value to improve activation and retention. Learn measurement methods, reduction strategies, and benchmarks for different product types.
Tooltips and Hotspots: When and How to Use In-App Guidance
Master contextual in-app guidance with tooltips, hotspots, and beacons. Learn trigger strategies, copy best practices, and how to avoid tooltip fatigue.
The Ultimate Guide to SaaS User Onboarding in 2026
A practical guide to SaaS user onboarding covering strategies, best practices, metrics, and tools that actually help activate new users.
Upgrade Prompts: Converting Free Users Without Being Pushy
Design upgrade prompts that convert free users naturally by focusing on value, timing, and context rather than pressure tactics.
User Onboarding Metrics: 12 KPIs Every Product Manager Should Track
Build a measurement framework for onboarding success with essential KPIs, benchmarks, and dashboard templates.
User Segmentation for Onboarding: Personalization at Scale
Implement segmented onboarding experiences that feel personalized without requiring individual customization for every user.
Viral Loops: Building Referral Into Your Onboarding
Design viral mechanics that turn onboarding into acquisition by making sharing natural, valuable, and frictionless.