Product-Led Growth & Conversion
PLG strategies, trial conversion optimization, and self-serve growth tactics. Master freemium models, product qualified leads (PQLs), upgrade prompts, and expansion revenue strategies that turn your product into your primary growth engine and convert free users into paying customers at scale.
Articles (10)
Expansion Revenue: Using Onboarding to Drive Upsells
Set the foundation for expansion revenue during onboarding by demonstrating premium value and creating natural upgrade paths.
Free Trial Best Practices: Converting Users to Paying Customers
Optimize your free trial for conversion with proven strategies for trial length, feature access, conversion triggers, and end-of-trial experiences.
Freemium Strategy: When and How to Offer a Free Tier
Design effective freemium models that attract users while driving upgrades. Learn when freemium works, how to set limits, and avoid common pitfalls.
Pricing Page to Activation: Optimizing the Conversion Path
Optimize every step from pricing page visit through signup to activation, eliminating friction and maximizing conversion at each stage.
Product-Led Growth: The Complete Guide for Product Managers
Master Product-Led Growth strategy with this comprehensive guide covering PLG principles, implementation, metrics, and real-world case studies.
Product Qualified Leads (PQLs): Identifying Sales-Ready Users
Implement PQL scoring to identify which free or trial users are ready for sales engagement, increasing conversion efficiency and sales effectiveness.
Reducing Churn Through Better Onboarding
Address the leading cause of early churn by fixing onboarding failures. Learn to identify at-risk users early and implement interventions that save customers.
Self-Serve Revenue: Building a Scalable Growth Engine
Design and optimize self-serve revenue systems that scale without proportional team growth, from pricing to payment to automated expansion.
Upgrade Prompts: Converting Free Users Without Being Pushy
Design upgrade prompts that convert free users naturally by focusing on value, timing, and context rather than pressure tactics.
Viral Loops: Building Referral Into Your Onboarding
Design viral mechanics that turn onboarding into acquisition by making sharing natural, valuable, and frictionless.