Product-Led Growth
Strategies for building product-led growth engines where the product drives acquisition, conversion, and expansion. Covers free trial optimization, freemium model design, self-serve conversion tactics, upgrade prompts, and viral growth mechanics. Learn how to balance free value with monetization and create products that sell themselves.
Articles (19)
B2B SaaS Onboarding: The Enterprise Playbook for 2026
Master B2B SaaS onboarding with proven strategies for enterprise success, from self-serve to high-touch models and implementation frameworks.
How to Launch a Product: Step-by-Step Launch Framework
Master how to launch a product with this comprehensive framework covering planning, anticipation-building, execution, and measuring success.
Product Adoption Curve: Understanding How Users Embrace New Products
Learn how the product adoption curve segments users and discover strategies to drive adoption at every stage of the technology adoption lifecycle.
Product Launch: The Complete Guide to Launching Successfully
Master your product launch with this comprehensive guide covering pre-launch preparation, launch day tactics, and post-launch optimization strategies.
Product Launch Email: Templates and Best Practices for 2026
Master product launch emails with proven templates, subject line formulas, and timing strategies that drive user activation and adoption.
Technology Adoption Curve: From Innovators to Laggards
Master the technological adoption curve to optimize your product strategy and tailor onboarding for every user segment.
What is SaaS Onboarding? The Complete Guide for Product Teams
Learn what SaaS onboarding is, why it matters for product success, and how to build an onboarding experience that activates users and drives retention.
Self-Serve vs High-Touch Onboarding: Which is Right for Your Product?
Learn when to use self-serve, high-touch, or hybrid onboarding approaches. Decision framework for product leaders based on product complexity and customer value.
Expansion Revenue: Using Onboarding to Drive Upsells
Set the foundation for expansion revenue during onboarding by demonstrating premium value and creating natural upgrade paths.
Free Trial Best Practices: Converting Users to Paying Customers
Optimize your free trial for conversion with proven strategies for trial length, feature access, conversion triggers, and end-of-trial experiences.
Freemium Strategy: When and How to Offer a Free Tier
Design effective freemium models that attract users while driving upgrades. Learn when freemium works, how to set limits, and avoid common pitfalls.
Onboarding for Marketplaces: Two-Sided Platform Challenges
Design onboarding for marketplaces that must activate both supply and demand sides while maintaining quality and building trust between parties.
Pricing Page to Activation: Optimizing the Conversion Path
Optimize every step from pricing page visit through signup to activation, eliminating friction and maximizing conversion at each stage.
Product-Led Growth: The Complete Guide for Product Managers
Master Product-Led Growth strategy with this comprehensive guide covering PLG principles, implementation, metrics, and real-world case studies.
Product Qualified Leads (PQLs): Identifying Sales-Ready Users
Implement PQL scoring to identify which free or trial users are ready for sales engagement, increasing conversion efficiency and sales effectiveness.
Reducing Onboarding Friction: 15 Tactics That Actually Work
Practical tactics for eliminating friction from your onboarding flow. From signup optimization to progressive profiling, reduce drop-off at every step.
Self-Serve Revenue: Building a Scalable Growth Engine
Design and optimize self-serve revenue systems that scale without proportional team growth, from pricing to payment to automated expansion.
Upgrade Prompts: Converting Free Users Without Being Pushy
Design upgrade prompts that convert free users naturally by focusing on value, timing, and context rather than pressure tactics.
Viral Loops: Building Referral Into Your Onboarding
Design viral mechanics that turn onboarding into acquisition by making sharing natural, valuable, and frictionless.