User Retention
Proven strategies to keep users engaged and reduce churn throughout the customer lifecycle. Explores habit loop design, re-engagement campaigns for dormant users, retention curve analysis, and proactive intervention techniques. Learn how to turn one-time users into loyal customers and build sustainable growth through retention.
Articles (16)
Customer Onboarding for SaaS: Best Practices That Drive Retention
Master customer onboarding strategies that reduce churn, accelerate time to value, and build long-term retention for your SaaS product.
Product Adoption: The Complete Guide to Getting Users Hooked
Master product adoption with proven strategies for every funnel stage. Learn frameworks to increase activation, reduce churn, and build lasting user habits.
User Retention: Strategies to Keep Users Coming Back
Master user retention strategies that transform one-time visitors into loyal customers. Learn metrics, habit loops, and proven tactics for sustainable growth.
Customer Success and Onboarding: The Critical Handoff
Design seamless handoffs between sales, onboarding, and customer success teams to prevent customer frustration and ensure long-term retention.
Expansion Revenue: Using Onboarding to Drive Upsells
Set the foundation for expansion revenue during onboarding by demonstrating premium value and creating natural upgrade paths.
First-Time User Experience (FTUE): A Product Manager's Guide
Master the critical first moments of user engagement with this guide to FTUE design, covering welcome screens, empty states, and quick wins.
Freemium Strategy: When and How to Offer a Free Tier
Design effective freemium models that attract users while driving upgrades. Learn when freemium works, how to set limits, and avoid common pitfalls.
Gamification in Onboarding: Points, Badges, and Progress
Apply gamification elements effectively in onboarding with progress bars, achievements, and rewards that drive completion without feeling manipulative.
NPS, CSAT, and CES: Measuring User Sentiment During Onboarding
Implement effective feedback collection during onboarding with NPS, CSAT, and CES surveys that provide actionable sentiment insights.
Onboarding During Acquisition: Migrating Users Successfully
Navigate the unique challenges of onboarding users during product acquisitions, migrations, and consolidations without losing them in the transition.
Onboarding Emails: Drip Campaigns That Drive Activation
Create email sequences that complement in-app onboarding, re-engage inactive users, and accelerate time to activation.
The Psychology of User Onboarding: What Makes Users Stick
Understand the psychological principles behind effective onboarding. From motivation theory to habit formation, design experiences that drive retention.
Re-Onboarding: Activating Dormant Users
Win back inactive users with targeted re-onboarding strategies that re-engage, re-educate, and re-activate based on why they went dormant.
Reducing Churn Through Better Onboarding
Address the leading cause of early churn by fixing onboarding failures. Learn to identify at-risk users early and implement interventions that save customers.
Retention Curves: Understanding Early User Behavior
Interpret retention curves to diagnose onboarding effectiveness, predict user lifetime value, and identify intervention opportunities.
Upgrade Prompts: Converting Free Users Without Being Pushy
Design upgrade prompts that convert free users naturally by focusing on value, timing, and context rather than pressure tactics.