Product Fruits vs UserGuiding: Budget-Friendly Onboarding Platforms Compared

October 24, 2025

Product Fruits and UserGuiding have both built solid reputations as affordable alternatives to the pricier onboarding platforms out there. They pack in a lot of features without breaking the bank, which is why startups and growing SaaS companies tend to like them. Based on 2025 pricing, UserGuiding's Starter plan runs $174 per month for up to 2,000 MAUs when billed yearly, while Product Fruits' Core plan starts at $79 per month for up to 1,500 users. Both are way cheaper than premium options like Appcues. UserGuiding picked up several category recognitions in G2's Best Software Awards 2025, including #40 in Collaboration and Productivity, which shows the market takes their value approach seriously.

This comparison helps you pick between these two budget-friendly options, looking at 2025 features, pricing structures, and customer support quality.

Quick Comparison

Feature	Product Fruits	UserGuiding
Starting Price	Custom (most cost-effective positioning)	$89/month
Key Strength	Built-in knowledge base	Best value + support
AI Features	AI-assisted content	Limited
Mobile Support	No	No
Resource Center	Yes	Yes
G2 Recognition	Strong reviews	Best Software Awards 2025

Platform Overview

Product Fruits

Product Fruits calls itself "the most cost-effective digital adoption platform" and backs that up with a solid feature set. They've gained ground by offering enterprise-grade features, including a built-in knowledge base, at prices that don't require enterprise budgets.

Core Philosophy: Lots of features without the premium price tag

Standout Feature: The built-in knowledge base means you don't need a separate documentation tool

UserGuiding

UserGuiding has built a reputation as an "all-around product adoption platform" that delivers good value and really good customer support. They picked up multiple G2 Best Software Awards 2025 recognitions, including #40 in Collaboration and Productivity.

Core Philosophy: Full-featured adoption tools backed by excellent support

Standout Feature: Support that consistently gets praised for going the extra mile

Feature Comparison

User Onboarding Elements

Product Fruits Offers:

Product tours and walkthroughs
Tooltips and hotspots
Checklists with progress tracking
Announcement modals and banners
In-app surveys (NPS, CSAT, CES, custom)
Built-in knowledge base
Resource center/help widget
AI-assisted content creation
Changelog/announcements feature
Deep styling customization

UserGuiding Offers:

Interactive product tours
Onboarding checklists
Tooltips and hotspots
Announcement modals and banners
In-app surveys (NPS, CSAT, custom)
Resource centers
Knowledge base feature
Product Updates page
User analytics

Verdict: Both platforms offer comprehensive feature sets. Product Fruits includes AI-assisted content creation; UserGuiding includes a Product Updates page.

Knowledge Base and Self-Service

Both platforms come with built-in knowledge bases, which is a real advantage over competitors like Appcues that don't include this.

Product Fruits Knowledge Base:

Full knowledge base functionality
Searchable help center
Article management
Integrated with onboarding flows
Resource center widget
Reduces support tickets

UserGuiding Knowledge Base:

Built-in knowledge base
FAQ integration
Video embedding support
Resource center widget
Self-serve support hub

Verdict: Tie. Both include knowledge bases that save you from purchasing a separate tool.

AI Capabilities

Product Fruits AI:

AI-assisted content creation for tours
Automated copy suggestions
AI-powered optimization hints
Integrated into the no-code platform

UserGuiding AI:

Limited AI features
Focus on manual creation
Traditional flow building

Verdict: Product Fruits has an advantage with AI-assisted content creation, which can speed up flow development.

Survey Capabilities

Product Fruits Surveys:

NPS surveys
CSAT surveys
CES surveys
Custom surveys
Multiple question types
Conditional logic

UserGuiding Surveys:

NPS surveys
CSAT surveys
Custom surveys
Multiple question formats
Targeting options

Verdict: Both offer comprehensive survey capabilities. Product Fruits includes CES surveys out of the box.

Analytics

Product Fruits Analytics:

Flow completion metrics
User engagement tracking
Survey response analytics
Goal tracking
User journey insights

UserGuiding Analytics:

User behavior tracking
Flow completion metrics
Engagement analytics
User segmentation insights
Goal tracking

Verdict: Similar analytics capabilities. Neither matches dedicated analytics platforms, but both provide adequate onboarding metrics.

Mobile Support

Neither platform supports native mobile apps:

Product Fruits: Web-only, no mobile app support

UserGuiding: Web-only, no mobile app support

Verdict: Tie (neither option). If you need mobile app onboarding, consider Appcues instead.

Pricing Analysis

Product Fruits Pricing

Product Fruits offers transparent MAU-based pricing across three distinct tiers designed to accommodate companies at different growth stages, with the platform positioning itself as "the most cost-effective digital adoption platform" in the market.

Core Plan - $79/month (up to 1,500 users, billed yearly)
This entry-level plan targets startups and small teams establishing their first onboarding flows. It includes unlimited tours, beacons, and tooltips, providing comprehensive basic functionality. However, it limits checklists to just 3 and excludes NPS surveys, which some teams consider essential features. The plan includes announcement modals, newsfeed, life ring button, feedback widget, basic analytics, and public knowledge base—delivering substantial value for the price point.

Boost Plan - $139/month (up to 1,500 users, billed yearly)
Designed for growing businesses ready to expand capabilities, the Boost plan adds NPS surveys, custom events, and critically, AI writing assistance that represents Product Fruits' key differentiator. This tier unlocks the platform's AI-powered content creation capabilities that can dramatically accelerate flow development time.

Pro Plan - Starting at $149/month (up to 1,500 users, billed yearly)
The Pro tier provides enterprise-grade features, advanced customization options, priority support, and unlimited usage of all platform capabilities, including password-protected knowledge bases that the lower tiers lack.

Scaling Characteristics:
Product Fruits pricing increases with MAU growth, ranging from $96/month for 1,500 MAUs up to $336/month for 20,000 MAUs according to 2025 data. While initially more affordable than competitors, some users note that Product Fruits can become expensive as Monthly Active User limits are exceeded. However, according to comparison analysis, "some users noted that Product Fruits offered more within its price range, while UserGuiding became expensive without offering the same as Product Fruits," suggesting Product Fruits maintains value advantage even at scale. All plans include 14-day free trials and the platform's differentiating built-in knowledge base.

UserGuiding Pricing

UserGuiding employs clear, straightforward pricing with four distinct plans that scale based on Monthly Active Users, making budget planning predictable for growing companies.

Support Essentials - Free
UserGuiding offers a free tier focused purely on support features, providing basic functionality for teams just beginning their digital adoption journey.

Starter - $174/month for 2,000 MAUs (billed yearly)
The entry Starter plan delivers remarkable feature completeness compared to competitors at this price point. According to 2025 analysis, "aside from advanced customization, customer service, and account settings, even the Starter plan includes nearly all of UserGuiding's features and capabilities. This includes guides, tooltips, hotspots, checklists, a resource center, surveys, NPS, product updates, and a knowledge base." This comprehensive feature inclusion at the entry tier represents significant value, as many competitors gate critical features behind higher-priced plans. For 2,000 to 5,000 MAUs, pricing increases to $209/month while maintaining the same feature set.

Growth - $349/month for 2,000 MAUs (billed yearly)
The Growth plan expands capabilities with all features, priority support that ensures faster response times and dedicated assistance, advanced integrations connecting deeply with enterprise tools, and branding removal for white-label appearance. For 2,000 to 5,000 MAUs, the price increases to $419/month. UserGuiding excels in onboarding with its extensive templates and customization options, along with robust customer support that consistently receives praise in user reviews.

Corporate - Custom pricing
The Enterprise tier offers unlimited MAUs, custom integrations tailored to specific technical requirements, dedicated support with assigned customer success managers, and SLA guarantees for uptime and response times.

Pricing Philosophy:
UserGuiding has a clear pricing model starting at $174/month for 2,000 MAU, which includes most features. UserGuiding's pricing structure is straightforward and scales well with growing user bases, providing transparency that budget-conscious teams appreciate. This contrasts with platforms requiring sales contact for pricing discovery.

Customer Support

Product Fruits Support:
Product Fruits has a smaller, more personal support team that often gives you more direct access to product experts and engineers. Documentation covers the common use cases and implementation scenarios pretty well. Users tend to describe the help as solutions-oriented, with support reps who actually know the product deeply. The smaller team size can actually be an advantage if you value direct communication and quick decisions over massive support infrastructure.

UserGuiding Support:
UserGuiding has built a lot of its reputation on "stellar customer support" that gets praised consistently across review sites. Their chat support is responsive during business hours, often solving problems in minutes rather than hours. Documentation is extensive, covering implementation guides, troubleshooting, and best practices with searchable articles and step-by-step tutorials. Video tutorials help with visual learning for complex features. Hands-on onboarding assistance helps new customers get their first flows working successfully. Reviews consistently mention the support team "going above and beyond" in ways that show genuine investment in customer success.

Verdict: UserGuiding has a clear edge here based on consistent praise for exceptional support across G2, Capterra, and other platforms. If support responsiveness matters a lot to your team, that can justify UserGuiding's slightly higher pricing. That said, both platforms offer notably better support than many premium competitors who make you go through tiered systems with longer wait times.

Integration Comparison

Product Fruits Integrations

Segment
Google Analytics
Mixpanel
Amplitude
HubSpot
Intercom
Zendesk
Slack
Zapier

UserGuiding Integrations

Segment
Google Analytics
HubSpot
Intercom
Slack
Mixpanel
Amplitude
Zapier

Verdict: Similar integration ecosystems. Both connect with major analytics and support tools.

Use Case Comparison

Choose Product Fruits If:

AI content creation appeals - Speed up flow development with AI assistance
CES surveys needed - Customer Effort Score surveys included
European market focus - Strong presence in European market
Cost is primary driver - Positions as most cost-effective option
Knowledge base is critical - Robust built-in documentation system
All-in-one matters - Comprehensive feature set in single tool

Choose UserGuiding If:

Transparent pricing preferred - Clear pricing starting at $89/month
Support quality matters most - Exceptional customer service
G2 recognition important - Best Software Awards 2025 recipient
Product Updates feature needed - Built-in changelog functionality
Startup-friendly pricing - Entry point at $89/month
You value going above and beyond - Support team praised for extra effort

Consider Alternatives If:

Mobile app needed - Neither supports native mobile; try Appcues
Deep analytics required - Pendo or Userpilot offer more
Enterprise employee training - WalkMe or Whatfix are better
Maximum customization - Chameleon offers more styling options

Implementation Comparison

Product Fruits Implementation

Simple JavaScript snippet
No-code builder
AI-assisted content creation
Quick time to first flow
Good documentation

UserGuiding Implementation

Simple JavaScript snippet
Chrome extension for building
Self-serve setup possible
Fast time to first guide
Extensive documentation

Verdict: Both platforms have straightforward implementation suitable for teams without engineering resources.

Real User Perspectives

What Users Love About Product Fruits

"Incredible value for what you get"
"Knowledge base feature saves us a separate subscription"
"AI content suggestions actually work"
"Customer support is very responsive"
"Easy to get started, lots of features to grow into"

What Users Love About UserGuiding

"Support team goes above and beyond"
"Best value in the market"
"Built our first flow in under an hour"
"Resource center reduced our support tickets significantly"
"Transparent pricing made budget planning easy"

Common Criticisms

Product Fruits:

"No mobile app support limits us"
"Smaller company, less brand recognition"
"Pricing requires contacting sales"

UserGuiding:

"No mobile support is a limitation"
"Fewer integrations than enterprise tools"
"May not fit large enterprises"

Decision Framework

Priority	Recommended Choice
AI-assisted content	Product Fruits
Best customer support	UserGuiding
Transparent pricing	UserGuiding
CES surveys	Product Fruits
G2 recognition	UserGuiding
European market	Product Fruits
Startup budget ($89)	UserGuiding
Knowledge base	Both

The Verdict

Both Product Fruits and UserGuiding deliver solid onboarding capabilities without the premium price tag. Your choice probably comes down to what matters most to you:

Product Fruits makes more sense if you want AI-assisted content creation, CES surveys out of the box, or just want to spend as little as possible while getting a complete feature set.

UserGuiding makes more sense if you really value transparent pricing, top-notch customer support, or the credibility that comes with G2 recognition.

Quick Decision:

"AI content creation sounds useful" -> Product Fruits
"Customer support quality is critical" -> UserGuiding
"We want transparent pricing upfront" -> UserGuiding
"We need CES surveys specifically" -> Product Fruits
"We're a startup with $89/month budget" -> UserGuiding
"We want the absolute lowest cost" -> Compare both quotes

Honestly, either platform is a good choice. Both give you way more value than premium alternatives, and both include features like knowledge bases that competitors charge extra for.

Looking for more options? Check out our comparisons of UserGuiding vs Appcues and Product Fruits vs Appcues.

Frequently Asked Questions

What is the price difference between Product Fruits and UserGuiding?

UserGuiding offers transparent pricing starting at $89 per month for up to 1,000 MAUs. Product Fruits uses custom pricing but positions itself as the most cost-effective comprehensive solution. Both are significantly more affordable than premium alternatives like Appcues.

Do Product Fruits and UserGuiding include built-in knowledge bases?

Yes, both platforms include built-in knowledge bases with searchable help centers and resource center widgets. This is a significant advantage over competitors like Appcues that require separate documentation tools.

Which platform has better customer support, Product Fruits or UserGuiding?

UserGuiding is consistently praised for exceptional customer support that goes above and beyond, earning multiple G2 Best Software Awards in 2025. Product Fruits also offers responsive support but UserGuiding has an edge based on user reviews.

Does Product Fruits or UserGuiding support mobile apps?

Neither Product Fruits nor UserGuiding supports native mobile app onboarding. Both platforms are web-only. If you need mobile app onboarding, consider Appcues which offers iOS, Android, and React Native SDKs.

What AI features does Product Fruits offer compared to UserGuiding?

Product Fruits includes AI-assisted content creation for tours, automated copy suggestions, and AI-powered optimization hints. UserGuiding has limited AI features and focuses on traditional manual flow building.